OnePlus has taken a significant stride in its “Make in India” journey by partnering with Bhagwati Products Ltd (BPL) to locally manufacture its tablet lineup—marking the first time these devices will be produced in the country.
Expanding Beyond Smartphones
Previously, OnePlus was recognized primarily for manufacturing smartphones in India. With this new agreement, its OnePlus Pad 3 and OnePlus Pad Lite tablets are now set to be assembled at BPL’s Greater Noida facility. This move aligns with the company’s broader Project Starlight strategy to deepen local integration and strengthen its connected device ecosystem.
A Strategic Move for the Indian Market
OnePlus India CEO, Robin Liu, described the collaboration as a “strategic milestone,” emphasizing how local assembly of tablets reinforces the brand’s commitment to India and adds meaningful value for users. This expansion reflects a long-term vision to innovate, invest, and grow within the Indian market.
BPL: An Established Manufacturing Partner
Bhagwati Products—an electronics manufacturing services (EMS) firm with fabrication facilities across Bhiwadi, Hyderabad, and Greater Noida—adds tablet assembly to its diverse portfolio. Known for producing smartphones and other devices for both Indian and global brands, this is BPL’s first venture into tablet manufacturing at its Greater Noida plant.
Market Significance
By producing tablets domestically, OnePlus aims to improve product availability, reduce logistics costs, and deliver faster to consumers. Analysts see the move as a timely response to increasing demand for “Made in India” devices and a way to mitigate dependency on global supply chains. There’s potential for these locally made tablets to be exported as well, depending on scale and demand.
Broader Impact & Industry Context
This collaboration is part of a larger trend among tech brands that are moving production to India, encouraged by government incentives and growing manufacturing infrastructure. Bhagwati Products, already part of the mobile and TV manufacturing ecosystem, now expands into a new product form factor, further diversifying its capabilities.
What Comes Next?
- Pricing & Availability: Local assembly could lead to more competitive pricing and quicker restocks once manufacturing ramps up.
- Product Expansion: It’s possible that future devices like wearables or ecosystem products could also be localized.
- Export Potential: If production meets scale, India-made tablets may find their way to global markets, enhancing OnePlus’s supply chain flexibility.
Company Statements Overview
| Statement by | Key Messages |
| OnePlus CEO (India) | This partnership deepens manufacturing capability and commitment to India. |
| BPL Co-founder | Excited to add tablet production and strengthen collaboration with OnePlus. |
Final Thoughts
OnePlus’s tablet manufacturing agreement with Bhagwati Products represents more than operational expansion—it’s a strategic move to fortify its presence in India. By manufacturing at home, OnePlus is positioning itself not only as a smartphone brand but also as a premium tablet provider that supports domestic industry. For consumers, this means better availability, potentially lower prices, and continued innovations designed with India in focus.
Photo Credit: OnePlus India
