OPPO and Hasselblad have officially extended their strategic partnership, unveiling plans to collaborate on a next-generation mobile imaging system poised to set new benchmarks in smartphone photography. First announced at a high-profile event in Gothenburg, this renewed alliance builds upon four years of co-engineering success within OPPO’s flagship Find series devices.
From Find X5 to Find X9: A Legacy of Co‑Development
Their collaboration began in 2022 with the Find X5 and has since matured through the X6, X7, and X8 models. Signature achievements include:
- Hasselblad Natural Color Solution for optimized color rendering tailored for smartphones
- Portrait Mode with Hasselblad’s signature bokeh simulation
- XPAN Mode, delivering cinematic 65:24 wide-angle photos
- Master Mode calibrated to Hasselblad’s X2D medium-format color science
These features earned the Find X8 Ultra acclaim for delivering a legendary camera experience in a smartphone chassis.
Looking Ahead: Find X9 Series and Pro-Level Imaging Kit
Key announcements from the event include:
- The Find X9 series, expected by late Q4 2025 or early 2026, will debut the next-gen imaging system
- Rumors suggest a Find X9 Ultra variant featuring a 200 MP main camera, 50 MP periscope lens, and the potential introduction of a Hasselblad Photography Kit—a modular lens attachment designed to expand mobile creativity
- Hardware innovations like a MagSafe-style magnetic ring and 50W AirVOOC wireless charging are expected to enhance the new flagship’s overall utility and flexibility
Setting a New Standard in Smartphone Photography
OPPO’s Chief Product Officer, Pete Lau, noted that the partnership with Hasselblad is built on a shared passion for innovation and a commitment to delivering the ultimate imaging experience. He emphasized that the extended collaboration aims to push the boundaries of mobile imaging even further.
The renewed partnership ensures that Hasselblad’s expertise will influence the next phase of OPPO’s imaging development, particularly in the areas of color science, advanced imaging modes, and pro-level camera controls. The Find X9 Ultra’s rumored Hasselblad Photography Kit may empower creators with tools for superior control and depth in mobile content creation—bringing smartphone photography even closer to professional camera output.
Strategic Insights: OPPO’s Global Vision
This announcement also reinforces OPPO’s broader ambitions:
- The company continues to expand its presence in European and global markets, with the Find and Reno series gaining traction among photography and tech enthusiasts
- As part of its commitment to creativity, OPPO has launched the OPPO Photography Awards 2025, encouraging global participation and offering substantial prizes for user-generated content
In Summary
The extended OPPO and Hasselblad partnership represents a strategic leap forward in the evolution of smartphone imaging. By blending Hasselblad’s iconic legacy with OPPO’s cutting-edge mobile engineering, the companies aim to introduce a next-generation mobile imaging system that redefines user expectations.
With the upcoming Find X9 series anticipated to feature enhanced sensors, modular photography accessories, and state-of-the-art software optimization, OPPO is staking a strong claim in the premium smartphone photography market. Whether through professional-style portraits, cinematic landscapes, or a modular imaging experience, the Find X9 looks set to turn the vision of next-gen mobile imaging into reality.
Photo Credit: Oppo
