Toyota has increased prices of its Urban Cruiser Taisor subcompact SUV from March 2025. The adjustments are highest on automatic trims, with smaller increases for other versions, responding to rising manufacturing costs in the automotive market.
Variant-Specific Price Hike
- The S AMT and S+ AMT trims saw the largest rise of ₹5,500.
- All remaining variants—including manual petrol and CNG options—are ₹500 more expensive than before.
As a result, the ex-showroom price range now spans approximately ₹7.74 lakh to ₹13.04 lakh, depending on the chosen variant and powertrain.
What Remains Under the Hood
No changes were made to the engine or mechanical setup alongside the price revision. The Taisor retains its three engine options:
- A 1.0-litre turbocharged petrol unit with around 100 hp and 148 Nm, available in both manual and torque-converter automatic versions.
- A 1.2-litre naturally aspirated petrol engine producing 90 hp and 113 Nm, offered in manual and AMT.
- A 1.2-litre petrol with CNG producing about 77 hp and 98.5 Nm, paired only with a manual gearbox.
Fuel-efficiency figures remain strong, with the 1.2-litre AMT variant achieving approximately 22.8 kmpl.
Features & Appeal
The Urban Cruiser Taisor caters to buyers seeking rich feature sets in a compact SUV:
- A 9-inch touchscreen infotainment display with wireless CarPlay and Android Auto support
- Six-speaker Arkamys-tuned audio system, wireless charger, and automatic climate control
- Safety features such as six airbags, a 360-degree camera, ABS, ESC, and ISOFIX mounts
- Premium touches including a head-up display, cruise control, LED DRLs, keyless entry, and rear AC vents
Its coupe-inspired design, distinct Toyota grille, LED lighting, and alloy wheels give it a unique stance compared to its mechanical twin, the Maruti Suzuki Fronx.
Market Context & Competition
The Taisor faces stiff competition in India’s compact SUV market from:
- Maruti Suzuki Fronx
- Hyundai Exter
- Tata Punch
- Citroën C3
The recent price increase will marginally raise EMIs and ownership costs, so buyers should compare the revised Taisor against promotional offers from rival brands.
Why Toyota Hiked Prices
Toyota’s pricing strategy likely stems from multiple factors:
- Rising global inflation affecting parts and manufacturing costs
- A pre-fiscal-year-end adjustment, while some competitors are offering discounts
- Maintaining profitability on high-demand automatic models, even as costs rise
Final Take
Despite the modest price increase, the Toyota Urban Cruiser Taisor continues to hold its ground in the compact SUV segment, offering a compelling mix of safety, tech features, and design appeal. Buyers of automatic variants will feel the impact more strongly, but the overall value proposition remains intact. As always, prospective customers should compare updated prices with competitor offerings and ongoing promotions.
Photo Credit: NDTV Auto
Follow us for latest updates:
