Tata Motors has launched the Tata Safari Adventure X+ variant in India, priced at ₹19.99 lakh (ex-showroom). This new model replaces the earlier Adventure, Adventure Plus, and Adventure Plus ADAS variants, bringing clarity to the lineup while retaining the popular rugged and premium features that define the Safari brand.
Streamlined Variant Line-Up for Better Value
With the introduction of the Adventure X+, Tata has consolidated the Safari range to five distinct trims: Smart, Pure X, Adventure X+, Accomplished X, and Accomplished X+. This strategic move simplifies the buyer experience by offering clear value steps without compromising on features.
The same variant rationalization has been applied to the Tata Harrier lineup as well, ensuring consistency across the brand’s flagship SUVs.
Feature-Rich Adventure Persona
The Safari Adventure X+ is loaded with features previously reserved for the top trims. Buyers can expect:
- ADAS (Advanced Driver Assistance Systems) including adaptive cruise control and lane assist
- 360-degree HD surround view camera for enhanced safety and convenience
- ErgoLux ventilated front seats with memory function and welcome feature
- Electronic parking brake with auto hold and terrain modes (Normal, Rough, Wet)
- Dual 10.25-inch screens for infotainment and digital instrumentation
- Automatic headlamps and rain-sensing wipers
- Multi-drive and terrain response modes
These features combine to deliver a premium driving experience at a significantly lower price point compared to the top-end Accomplished variants.
Powertrain and Performance
The Safari Adventure X+ is powered by the familiar 2.0-litre Kryotec diesel engine, producing 170 PS and 350 Nm of torque. It is available with both 6-speed manual and 6-speed automatic transmissions, catering to a wide range of driver preferences.
Despite its rugged looks and off-road aspirations, the Safari remains a comfortable, highway-friendly SUV ideal for both urban and long-distance use.
Competitive Pricing Strategy
The Adventure X+ variant has been launched at an introductory price of ₹19.99 lakh for the manual version and ₹21.69 lakh for the automatic variant. These prices are valid till October 31, 2025, after which they may be revised.
By offering premium features at this price point, Tata aims to attract buyers looking for a feature-packed SUV under ₹22 lakh, placing it ahead of several rivals in terms of tech and value proposition.
Market Impact and Buyer Appeal
The Safari Adventure X+ fills the gap between the entry-level and fully loaded variants. It caters to SUV buyers who want off-road styling, advanced features, and ADAS functionality without reaching for the top-tier models. It also strengthens Tata’s position in the growing premium mid-size SUV segment in India.
Final Thoughts
The launch of the Tata Safari Adventure X+ reflects Tata Motors’ commitment to delivering feature-rich, value-driven SUVs for Indian consumers. With a simplified range, more advanced tech, and competitive pricing, the Adventure X+ variant is poised to become a popular choice among SUV enthusiasts, family car buyers, and those seeking a bold, premium driving experience.
