Photo credit: Sony India
Sony has officially launched its latest flagship TV lineup, the Bravia 8 II QD-OLED series, in India. Designed to deliver a top-tier home entertainment experience, these TVs combine cutting-edge display technology with advanced audio and smart features, making them a strong contender in the premium television market.
Price and Availability
Sony has launched two models under the Bravia 8 II series:
- 55-inch (K-55XR80M2) – Priced at ₹2,46,990
- 65-inch (K-65XR80M2) – Priced at ₹3,41,990
These TVs are available for purchase through Sony Centres, exclusive Sony retail stores, major electronics retailers, Sony’s online portal, and leading e-commerce platforms.
Quantum Dot OLED + XR Cognitive Intelligence
At the heart of the Bravia 8 II is a next-generation QD-OLED 4K panel paired with Sony’s latest XR cognitive processor. This powerful combo enables the television to control brightness and contrast at the pixel level, delivering inky blacks, dazzling whites, and true-to-life color reproduction. The QD-OLED panel offers enhanced peak brightness and improved color volume compared to traditional OLED displays, offering a substantial performance upgrade over previous models.
Sony’s proprietary XR technologies further enhance picture quality:
- XR Contrast Booster fine-tunes contrast in real-time.
- XR Triluminos Max technology enables a broader color spectrum.
- A native 120Hz refresh rate ensures ultra-smooth visuals in sports, movies, and games.
The Bravia 8 II reportedly offers up to 50% higher brightness than its predecessor, along with improved HDR handling and energy efficiency.
Acoustic Surface Audio+ Technology
For audio, Sony has introduced Acoustic Surface Audio+, a unique approach where actuators placed behind the OLED screen vibrate the display itself, turning it into a speaker. This allows sound to originate directly from the screen, creating a more immersive and realistic experience. The TV also includes dual subwoofers for enhanced bass.
The sound system supports Dolby Atmos, DTS:X, and DTS Digital Surround, making it suitable for home theater setups.
Smart TV Capabilities
The Bravia 8 II runs on the Google TV platform, which provides a user-friendly interface, personalized recommendations, and seamless integration with Google services. Built-in Chromecast, Wi-Fi 6, and Bluetooth 5.3 offer enhanced connectivity and faster performance.
Voice control is enabled through built-in support for Google Assistant, and Alexa compatibility is also included for multi-device ecosystems.
Streaming and Content
Sony includes access to Sony Pictures Core, a streaming platform with a library of IMAX Enhanced and 4K HDR content. Buyers will receive 10 movie credits free for 24 months, offering premium content out-of-the-box.
Multiple studio-calibrated picture modes such as:
- Netflix Adaptive Calibrated Mode
- Prime Video Calibrated Mode
- Sony Pictures Core Calibrated Mode
- IMAX Enhanced Mode
These ensure that the visual experience stays true to the filmmaker’s intent regardless of the streaming platform.
PS5 Optimization and Gaming Features
Sony’s gaming fans will appreciate that the Bravia 8 II is fully optimized for the PlayStation 5. It includes:
- 4K at 120 frames per second
- Variable Refresh Rate (VRR)
- Auto Low Latency Mode (ALLM)
- Auto HDR Tone Mapping
A dedicated Game Menu lets users customize their experience further, including settings like Motion Blur Reduction, Black Equalizer, and more. The TV also detects connected gaming consoles and automatically switches to Game Mode to reduce input lag and improve responsiveness.
Build Quality and Design
In keeping with Sony’s minimalist design philosophy, the Bravia 8 II features an ultra-slim bezel and premium aluminum frame. It supports both wall mounting and table-top use. The premium build quality complements modern living spaces while maximizing screen visibility and reducing distractions.
Market Position and Competition
The Bravia 8 II is positioned to compete with other high-end OLED TVs from brands like LG and Samsung. While competitors may offer slightly higher peak brightness or more HDMI 2.1 ports, Sony holds its ground with superior color fidelity, immersive audio, and deep integration with both cinematic and gaming ecosystems.
Critics have noted that while the Bravia 8 II may not be the brightest QD-OLED on the market, it excels in delivering nuanced picture quality, especially in darker room settings. The built-in acoustic audio system also eliminates the need for external soundbars in most cases.
Final Verdict
With the launch of the Bravia 8 II QD-OLED series in India, Sony has once again raised the bar for what premium home entertainment can look and sound like. Its blend of AI-powered processing, innovative panel technology, immersive audio, and gamer-centric features makes it one of the most complete flagship TVs of 2025.
Consumers looking for a no-compromise viewing experience—whether for streaming movies, watching sports, or gaming—will find the Bravia 8 II series a worthwhile investment.
