Maruti Suzuki e‑Vitara Renamed As eEscudo Ahead of September 2025 Launch

Maruti Suzuki e‑Vitara Renamed As eEscudo Ahead of September 2025 Launch

Maruti Suzuki has officially renamed its upcoming electric SUV from e‑Vitara to eEscudo, clarifying the brand’s flagship EV identity ahead of its launch on September 3, 2025. The change reflects a unified naming strategy aligned with Suzuki’s global SUV family and sets expectations for a premium-electric experience under the Arena dealership network.

Why the Name Change Matters

Originally showcased globally as the eVX concept and later unveiled in India as the e‑Vitara, spy shots now reveal the production version wears the eEscudo badge. This renaming aligns the EV with Maruti’s petrol-electric Escudo ICE SUV, reinforcing a cohesive “Escudo” range for both ICE and electric-powered models in the midsize SUV space.

Design Highlights of the eEscudo

The upcoming eEscudo debuts Suzuki’s “High‑Tech & Adventure” design language, offering:

  • Y-shaped LED DRLs and extended LED taillights
  • Bold bumpers with integrated fog lamps and skid plates
  • Squared wheel arches with black plastic cladding
  • Hidden rear door handles in the C-pillar and aerodynamic 18‑inch alloy wheels

The futuristic styling is meant to differentiate the EV from traditional ICE models and appeal to urban and tech-savvy buyers.

Interiors & Tech Loaded for Comfort

Inside the eEscudo, expect a premium feature list including:

  • A 10.25‑inch touchscreen infotainment system and 10.1‑inch digital instrument cluster
  • Ventilated front seats and a 10‑way power adjustable driver’s seat
  • Level‑2 ADAS suite with adaptive cruise control, lane-keep assist, blind-spot monitoring, and 360-degree camera
  • Enhanced safety with seven airbags, TPMS, parking sensors, and an electronic parking brake with auto-hold

These features mark a significant leap forward in Maruti’s EV strategy and signal the company’s move toward higher-value segments.

Powertrain and Platform Details

The eEscudo will be the first model built on the Heartect‑e EV platform, co-developed with Toyota. It features an advanced eAxle setup with integrated motor and inverter and uses lithium-iron phosphate (LFP) battery packs.

Three powertrain options will be available:

  • 49 kWh, 2WD: 142 bhp and 189 Nm of torque
  • 61 kWh, 2WD: 172 bhp and 189 Nm of torque
  • 61 kWh, AWD: 181 bhp and 300 Nm of torque

This range will allow buyers to choose between city-focused economy or higher-performance AWD options.

Launch Timeline & Market Positioning

Scheduled to launch on September 3, 2025, the eEscudo will be sold through the Arena dealership network. It will slot above the upcoming Escudo ICE SUV, making it a premium offering in Maruti’s electric portfolio.

It is expected to compete directly with the Hyundai Creta EV, MG ZS EV, and the Mahindra BE6, all of which are aimed at India’s growing midsize electric SUV market.

Final Take

The renaming of Maruti’s electric SUV to eEscudo isn’t just cosmetic—it represents a strategic alignment with the brand’s global SUV lineage and positions the vehicle as a modern, capable electric alternative in India’s competitive midsize SUV segment. With aggressive styling, advanced tech, and multiple powertrain options, the Maruti eEscudo is set to become a milestone product for the company’s EV journey.

Photo Credit: Financial Express