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Raj Shamani’s journey is nothing short of remarkable. Starting as a teenage soap seller in Indore, he has transformed into one of India’s most powerful digital voices, commanding over 11 million YouTube subscribers and a thriving ₹200-crore FMCG business. But it was his recent exclusive four-hour interview with Vijay Mallya — the controversial Kingfisher Airlines tycoon — that truly catapulted him into the national spotlight.
In this candid conversation after nearly a decade of silence, Mallya addressed his legal battles, apologized to former employees, and defended his decision to remain overseas, stirring a mix of reactions across social media. The episode quickly went viral, drawing millions of views and highlighting Raj’s ability to secure high-profile guests with a fearless yet respectful interviewing style.
At just 28, Raj embodies the new wave of Indian entrepreneurs who blend business acumen with digital storytelling. His podcast Figuring Out has become a platform for some of the most compelling conversations in India’s business landscape, featuring guests like Lalit Modi and now Vijay Mallya himself.
Raj’s rise isn’t just about numbers; it’s about authenticity. His grounded, unfiltered style and commitment to delivering value have earned him massive trust and a diverse revenue stream from FMCG sales, brand partnerships, podcast sponsorships, and digital ads. His estimated net worth is around ₹91 crore ($11 million), with monthly earnings crossing ₹1 crore.
The Vijay Mallya interview is a milestone not only for Raj but for Indian digital media. It proves that today’s content creators hold immense power to shape narratives and bring complex stories directly to the audience, bypassing traditional media gatekeepers.
Raj Shamani’s story is a testament to the potential of grit, vision, and authentic storytelling in India’s booming digital economy. His journey from soaps to spotlight inspires millions to dream bigger and believe in the power of content.
