DJI today entered the immersive imaging market with the official launch of its first 360° action camera, the Osmo 360, marking a major milestone for the drone and imaging giant. The device promises to redefine expectations in the 360° camera category with professional‑grade specs, smoother stabilization, and creative flexibility for modern creators.
Breakthrough Imaging: Square 1‑Inch HDR Sensor & Native 8K
At its core, the Osmo 360 boasts DJI’s industry‑first square HDR sensor, engineered to deliver a full 360° field of view while eliminating wasted sensor area common in traditional rectangular sensors. DJI says this design achieves 25% more sensor utilization, facilitating sharper details, better low‑light performance, and lower power usage.
The camera captures native 8K/30 fps panoramic video and is also the first 360° device capable of 8K/50 fps — a significant upgrade over the Insta360 X5’s 8K/30 fps limit. It supports 13.5 stops of dynamic range, courtesy of large 2.4 µm pixels paired with an f/1.9 aperture. That translates into vivid, clean footage even in challenging lighting conditions.
Recording Endurance and Speed
One notable highlight is the camera’s ability to record continuously for up to 100 minutes at 8K/30 fps without overheating, powered by a built‑in 1,950 mAh battery. With the optional Battery Extension Rod, runtime can stretch to 180 minutes — ideal for extended adventures. The Osmo 360 also supports fast charging, reaching 50% capacity in roughly 12 minutes.
Switchable Modes: 360° and Single‑Lens Action
Users can seamlessly toggle between full spherical capture and single‑lens mode, which transforms the device into a primary action cam. In single‑lens mode it supports 5K/60 fps with a 155° field of view, and Boost Video mode offers a 170° angle at 4K/120 fps, enabling high‑speed, cinematic slow‑motion footage.
For stills, the Osmo 360 produces up to 120 MP panoramic images, and 30 MP HDR images when capturing in single‑lens mode.
Stabilization, Controls and Intelligent Tracking
To combat shake and motion blur, DJI includes RockSteady 3.0 and HorizonSteady stabilization tech, ensuring smooth and level footage — even in dynamic motion or aerial scenarios. Gesture and voice control capabilities enable hands‑free operation, while the Intelligent Tracking feature locks onto and follows subjects like people, vehicles or pets.
Storage, Durability and Audio
The lightweight camera weighs approximately 183 g, making it portable without compromising durability. Osmo 360 is rated IP68 waterproof, capable of sustaining up to 10 m underwater (when sealed properly), and it remains operational in temperatures as low as –20 °C.
It comes with 105 GB of built‑in storage (usable), eliminating immediate need for microSD, though expansion is supported. For audio, the Osmo 360 supports dual DJI Mic transmitters directly (via OsmoAudio), alongside wind‑noise‑reduction onboard mic performance.
Accessories and Ecosystem
Available in two purchase configurations — the Standard Combo and the Adventure Combo — DJI also launches a range of accessories. These include the Invisible Selfie Stick, battery bundles, magnetic quick‑release mounts, and activity‑specific gear like bike and helmet mounts. All accessories prioritize seamless mounting and vanish from footage where possible.
Pricing & Availability
DJI officially unveiled the Osmo 360 globally starting July 31, 2025, with EU pricing at €479.99 for the Standard Combo and €629.99 for the Adventure Combo. In Canada, prices are CAD $430 and CAD $580 respectively.
However, DJI confirmed that it will not officially launch the Osmo 360 in the U.S. — making it the company’s first major consumer product to skip that market entirely. Despite this, third‑party retailers like B&H and Adorama are taking U.S. pre‑orders at suggested prices of $549.99 (Standard) and $699.99 (Adventure). Warranty support remains unclear.
Outlook: A Strong Rival to Insta360 and GoPro
With this bold debut, DJI aims squarely at rivals like the Insta360 X5 and long-standing 360 solutions from GoPro. Boasting higher frame‑rate 8K capture, larger usable sensor pixel area, superior stabilization, long battery endurance, and an entry price that undercuts competitors in many regions, the Osmo 360 appears capable of disrupting the immersive‑cam space.
Photo/Video Credit: DJI
