Kinetic Green is set to mark a major return to India’s burgeoning electric two-wheeler market with the launch of the Kinetic DX Electric Scooter on July 28, 2025. Reviving the silhouette of the legendary Kinetic Honda DX from the 1980s, the new e-scooter blends classic styling cues with modern tech, targeting urban commuters and nostalgic enthusiasts alike.
Retro-Modern Design
- Iconic Look: The new Kinetic DX directly draws visual inspiration from its predecessor, featuring a flatish front apron, retro-styled headlamp, sculpted side panels, and familiar fender design.
- Premium Touches: Expect LED lighting, illuminated Kinetic logos, and a clean, simple body for broad family appeal.
Key Features & Specifications
- Battery Options: Multiple battery capacities are expected, with variants offering 1.8 kWh and 3 kWh packs to deliver ranges suitable for city commutes.
- Performance: The scooter will have a hub-mounted electric motor and is anticipated to achieve a top speed of up to 80 km/h. Fast-charging support will be available, at least in higher variants.
- Display: The DX debuts a new TFT digital display with advanced IoT connectivity, co-developed with Jio Things, providing ride data, analytics, and OTA updates.
- Suspension & Brakes: Telescopic front forks and rear dual shock absorbers are standard for comfort. Premium variants are expected to feature a front disc brake, while entry versions may get a drum setup.
- Other Features: USB charging port, illuminated switchgear, and possibly “fake exhaust” sound effects to channel nostalgia.
- Safety & Practicality: Family-focused with sturdy 12-inch wheels, a simple flat footboard, and wide, accommodating seat.
Variants, Pricing & Target Audience
- Variants: At least two (Standard and premium), mainly distinguished by battery size, display, and braking hardware.
- Expected Pricing: Estimated to start from around ₹90,000 (ex-showroom) and to go up past ₹1 lakh for top trims.
- Target Market: Competes with the Bajaj Chetak, TVS iQube, Ola S1, Hero Vida VX2, Ather Rizta, and Honda Activa e, aiming at urban buyers seeking style, practicality, and low running costs.
Market Strategy and Brand Revival
Kinetic is billing the DX Electric as the “Rebirth of a Legend,” hoping to recapture the brand’s loyal following from its Honda era. The model signals the start of a new “Born Electric” series, with the Italy-based Torino Design involved in shaping the scooter’s aesthetics for modern sensibilities.
- Tech Partnerships: Collaboration with Reliance Jio for IoT integration underlines Kinetic’s tech ambitions.
- Positioning: Above the budget e-Luna, the DX Electric will be Kinetic’s volume and brand builder in the mainstream EV scooter segment.
Competitive Landscape
| Model | Price Range | Top Speed | Battery/Riding Range | Key USP |
|---|---|---|---|---|
| Kinetic DX | ₹90,000–1,10,000 (est.) | 80 km/h | 1.8–3 kWh/variant | Retro styling, IoT, multiple variants |
| TVS iQube | ₹94,434–1,31,000 | 78 km/h | 3.5 kWh/145 km | Feature-rich, trusted brand |
| Bajaj Chetak | ₹99,900–1,46,000 | 63 km/h | 3 kWh/127 km | Classic metal build, heritage |
| Ola S1 Pro | ₹1,16,000–1,36,000 | 117 km/h | 4 kWh/176 km | Tech-packed, long range |
Conclusion
Blending legendary heritage with future-facing tech, the Kinetic DX Electric Scooter aims to stand out as both a nostalgic throwback and a modern choice for India’s urban riders. Its smart features, flexible battery options, and family-friendly pricing set the stage for a compelling launch against established rivals, ushering in a new chapter for Kinetic in the electric mobility space.
Photo Credit: NDTV Auto
