Bentley India Is Official: Ultra-Luxury Cars, New Showrooms. Photo Credit: Times News
Bentley India has entered a bold new chapter as SAVWIPL (Skoda Auto Volkswagen India Pvt Ltd) officially takes over the operations of the iconic British ultra-luxury brand in India. Effective July 1, 2025, SAVWIPL will manage all Bentley operations in India—including sales, marketing, and after-sales—through a dedicated distribution and support framework.
A Strategic Move Under SAVWIPL
Bentley India now operates as a distinct entity within the SAVWIPL portfolio. This move adds Bentley to SAVWIPL’s expanding list of premium brands, which already includes Audi, Porsche, Lamborghini, Volkswagen, and Skoda. The newly appointed Abbey Thomas, known for his strategic and marketing acumen, has been named Brand Director – Bentley India, charged with leading the brand’s growth in the region.
New Showrooms: Bengaluru and Mumbai, with Delhi Next
The first exclusive Bentley showrooms have been inaugurated in Bengaluru and Mumbai, with a New Delhi outlet expected to launch soon. These retail spaces aim to reflect Bentley’s global brand ethos—focusing on personalized customer experiences, handcrafted interiors, and design studios that offer high levels of customization.
Each location will house ultra-premium lounges, bespoke design consultations, and access to Bentley’s Mulliner personalization program, creating an ownership journey that matches the expectations of India’s ultra-high-net-worth individuals.
Upgraded After‑Sales and Service Experience
With SAVWIPL overseeing Bentley’s after-sales services, owners will benefit from:
- Better parts availability through centralized warehousing
- Trained technicians across key metros
- Enhanced service turnaround time
- Elevated customer service protocols
This change is expected to greatly enhance the ownership experience and reduce service-related wait times—an ongoing concern in India’s ultra-luxury car space.
Bentley’s India Market Performance and Growth Strategy
While Bentley remains a niche brand in India, it has recorded annual sales ranging from 21 to 80 units depending on market cycles. With this new structure, the brand aims to strengthen its presence in the country’s growing ultra-luxury segment.
India’s super-luxury vehicle segment has seen consistent growth, with increasing demand coming from newer cities beyond the traditional metros. Bentley’s focus will now shift toward expanding its footprint and offering seamless access to its full range of models, including the Bentayga, Continental GT, and Flying Spur.
Synergies Within the SAVWIPL Luxury Portfolio
The inclusion of Bentley under SAVWIPL’s management completes a comprehensive luxury spectrum under one corporate umbrella. This strategic alignment enables:
- Shared resources across dealerships and service centers
- Unified marketing and customer experience strategies
- Cross-brand efficiencies in logistics and operations
Such synergies are expected to not only streamline operations but also elevate customer satisfaction by providing a consistent luxury standard across all SAVWIPL-owned brands.
What This Means for Buyers
For buyers in India, Bentley’s new structure promises:
- A more accessible luxury buying journey
- Shorter delivery lead times
- Consistency in quality and post-sales care
- A broader choice of personalization options
Customers can expect the Bentley experience to go beyond the car—into service quality, relationship management, and tailored engagement.
Looking Ahead
With strategic leadership, upgraded infrastructure, and renewed focus, Bentley India is poised for long-term growth. The brand’s commitment to India is clear through new investments, showroom expansions, and a roadmap that aligns with the expectations of modern Indian luxury consumers.
This is not just a re-launch—it’s Bentley’s most significant step yet toward building a sustainable, customer-focused ultra-luxury presence in India.
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