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In a strategic move that could reshape the mobile artificial intelligence ecosystem, Samsung Electronics is reportedly in advanced talks with Perplexity AI to preload its AI-powered search assistant across upcoming Galaxy smartphones. According to reports by The Indian Express and Bloomberg, this collaboration signals a major shift in Samsung’s digital assistant strategy and reflects the growing competition among AI platforms in the smartphone industry.
Samsung’s discussions with Perplexity AI include a plan to embed the startup’s AI assistant technology into core Samsung apps like the Samsung Internet browser and Bixby, potentially offering users a seamless and more intuitive search experience. This initiative could debut with the Galaxy S26 series expected in early 2026, giving millions of users access to Perplexity’s conversational, real-time search capabilities out of the box.
Founded in 2022, Perplexity AI has quickly gained global traction for its chatbot-style search engine that provides instant, cited responses instead of a list of blue links. With a valuation soaring past $1 billion and backing from major investors like Jeff Bezos and Nvidia, Perplexity is now positioning itself as a formidable rival to Google Search and Microsoft Copilot. Samsung’s interest in the platform goes beyond preloading; it is reportedly considering a direct investment in Perplexity, possibly in the range of $500 million, to deepen the partnership and ensure long-term AI integration within its ecosystem.
The potential deal follows a recent announcement by Motorola, another major Android phone maker, which confirmed that it will replace Google’s Gemini assistant with Perplexity AI across select models. These developments reflect a growing trend among mobile manufacturers to diversify AI partnerships and reduce reliance on dominant tech players like Google.
Samsung’s move also appears to be a strategic counter to Google’s increasing presence on Android devices through Gemini and Assistant integrations. By offering an alternative AI experience with Perplexity, Samsung could strengthen its value proposition, enhance brand differentiation, and gain more control over its AI roadmap. For users, this means faster, more contextual search results powered by generative AI that cites credible sources, a feature that has already earned Perplexity global acclaim.
If successful, this partnership could set a new standard for on-device AI experiences, where intelligent assistants are not just reactive but proactive in delivering information and completing tasks. For Samsung, which already leads in global smartphone shipments, this could translate into deeper user engagement and a stronger foothold in the booming AI-powered tech space.
The potential Samsung–Perplexity collaboration signals the dawn of a new era where mobile search is more conversational, context-aware, and less dependent on traditional engines. As the AI arms race heats up, users can expect to see smarter, more personalized digital interactions built directly into the hardware they use every day.
